The HypeON Hub Makes Sure You Don’t Miss a Beat at SXSW

Few things feed FOMO as much as the week of South by Southwest. If you're not in Austin, watching hundreds of tweets roll in from as many different locations is enough to make your head spin, and leave you with the nagging sense that, as much as you've seen and read, you're still missing something. This year, Mazda and Hype Hotel have made all that upkeep a bit easier. They've created a HypeON hub that pulls together all of the highlights from SXSW in one place, as the festival is happening. It also features exclusive video of performances from the Hype Hotel Presented by Feed the Beat, as well as original photography and exclusive reports from around the festival. So forget keeping Twitter running round-the-clock. Check in with the HypeON hub daily and stay on top of all the action in Austin.

Brought to you by Mazda, official automobile sponsor of #HypeON. #MazdaSXSW #HypeON